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Apple Cider Vinegar

A See-Saw Films / Picking Scabs production

Creator: Samantha Strauss
Producer: Yvonne Collins
Executive Producers: Samantha Strauss, Liz Watts, Louise Gough, Kaitlyn Dever
Executive Producers: Helen Gregory, Emile Sherman, Iain Canning
Co-Executive Producers: Jeffrey Walker, Simon Gillis
Writers: Samantha Strauss, Anya Beyersdorf, Angela Betzien
Director: Jeffrey Walker

Released: February 06, 2025 (Netflix)

Set at the birth of Instagram, Apple Cider Vinegar follows two young women who set out to cure their life-threatening illnesses through health and wellness, influencing their global online communities along the way. All of which would be incredibly inspiring if it were all true. This is a true-ish story based on a lie, about the rise and fall of a wellness empire; the culture that built it up and the people who tore it down. Based on the book "The Woman Who Fooled the World" by Beau Donelly and Nick Toscano. (6x60min)